Introductory

I am a third year student studying Sports Business Management at the University of Lincoln.

As part of my Values, Issues and Crisis Management Counselling module, I’ve been tasked with producing a series of blogs in relation to Public Relations (PR).

With reference to academics, PR practitioners, illustrations, yours and my opinions, the series of blog discussions will attempt to dissect the following statement:

Persuasion is a key tool of the PR practitioner who exists to present the client or organisation in the best possible light. Sometimes this activity is referred to as propaganda or spin.